Why Your Email List Could Be Costing You More Than Money

Today I received a great-looking email newsletter from a restaurant promoting Mother’s Day specials.  It was so good looking that I clicked through to the website to learn more. I knew that this restaurant was located in Orland Park, but I thought that they had closed down this location. I took a look at their […]

Social Media Marketing Strategy:Red Dress Theory

  Imagine if you had one red dress and you planned on wearing that to a wedding, a funeral, a job interview, a picnic and the beach. Would the red dress be appropriate for every single event? No!   Customers do this kind of thing all the time with social media. They will post the […]

Is Your Website Google Mobile Friendly?

Even if your site has the best design and the most interesting content, if it’s not displaying correctly on mobile devices—you may just be swimming upstream. More and more people prefer to use their mobile devices rather than desktops to search and purchase products and services online. If you want to stay at the front […]